TinkerFeed

Hinglish keywords for Instagram auto-DM

By TinkerFeed Editorial. Updated 16 October 2026.

Your reel says "comment LINK". The comments say "link do", "bhejo", "mujhe bhi chahiye" and "lnk pls". A keyword rule that only matches LINK misses most of them.

This guide shows how to catch Hinglish comments without DMing everyone who wrote "wah".

Two approaches

Variants or any comment
ApproachWhen to useTrade-off
Keyword plus variantsReels where people also chatYou maintain a variant list
Any commentReels where every comment is a requestCasual commenters also get the DM

A starter variant list

Request words Indian audiences type
You wantAdd these variants
Linklink do, link bhejo, link chahiye, lnk, linkk
Send itbhejo, send karo, send pls, bhej do
Me toomujhe bhi, mere ko bhi, me too, plz
Pricekitne ka, kitna, rate, price kya hai
Detailsdetails do, detail pls, info

Build your own list

  1. Post the reel with your main keyword.
  2. After an hour, read the comments that did not trigger a DM.
  3. Add every request spelling you see.
  4. Save the list and reuse it on the next reel.
  5. Review it monthly; slang changes.

Devanagari or Roman?

Most Indian Instagram users type Hindi in Roman script, but some use Devanagari. If your audience does, add both forms, such as "link" and "लिंक", and check that your tool matches them.

Reply in their language

If the comments are in Hinglish, a DM in stiff formal English feels off. Something like "Ye lo link! Save kar lo, kaam aayega" fits better for many audiences. Keep key information, such as prices and links, clear in any language.

Public replies in Hinglish

When any-comment is better

For freebie reels where the whole point is the DM, triggering on any comment removes the spelling problem entirely. Use it there, and keep keyword rules for reels where people discuss the content.

Regional languages beyond Hindi

Hinglish is the most common mix, but audiences in other regions type their own: Tamil, Telugu, Marathi or Bengali words written in Roman script, mixed with English. The method is the same. Read the comments on your first few reels, list the request words people use, and add them as variants. Your audience will show you the vocabulary within a week.

Avoid matching ordinary words

Some short Hinglish words appear in normal chat, such as "haan" or "bhai". Do not use them as triggers, or everyone saying hello gets your freebie. Stick to words that only appear when someone wants something: link, bhejo, chahiye, send.

A reply that sounds like you

Write the DM the way you talk in your videos. If you say "chalo, here's the recipe" on camera, a DM that says "Please find the requested recipe attached" feels like someone else. Your tone in the DM is part of why people come back for the next reel.

Measure your hit rate

Compare requests in the comments with DMs sent. If many requests did not get a DM, your variant list needs work.

Our pick: Tadlo AI

Tadlo AI

Our top pick

Best for: Hinglish comment sections

Tadlo AI can trigger on any comment, or on a keyword with variants, and runs several rules on the same post. It answers comments, DMs and story replies with the same rules.

Price: Free forever plan with no card needed. Paid plans start at ₹249 a month in India or $5 a month elsewhere. Every plan, including Free, has unlimited automations and unlimited DMs (no monthly DM quota and no per-contact charge; sends are paced within Instagram's limits).

Strengths

  • Unlimited DMs and automations on every plan, including Free, so a viral reel never raises your bill
  • Verified follow gate: checks through Instagram's API whether the commenter really follows you before sending the link
  • Comment-to-DM on any comment or chosen keywords, story reply automation and DM keyword flows in a visual flow builder
  • Email capture, comment-to-product carousels and a link-in-bio page in the same tool
  • Connects with Instagram Business Login on the official API, so no Facebook Page is needed
  • AI reel analysis and analytics on paid plans

Limitations

  • Facebook comment-to-DM and Messenger keyword replies are still being added
  • Newer than ManyChat, so the template library and tutorial community are smaller
  • The Free plan covers one Instagram account
  • The Free plan adds a "via Tadlo" line to DMs and limits lead export to 100 leads

Visit Tadlo AI

Frequently asked questions

How do I auto-reply to Hinglish comments on Instagram?

Add Hinglish spellings as keyword variants, or trigger on any comment for request-only reels.

What Hinglish keywords should I add?

Start with link do, bhejo, chahiye, mujhe bhi and kitne ka, then add what you see in your own comments.

Should my DMs be in Hinglish?

If your audience comments in Hinglish, a Hinglish DM usually feels more natural. Keep prices and links clear.

Will Hinglish variants slow down my automation?

No. Keyword matching happens instantly; adding variants only means more comments trigger the DM.

Does auto-DM work with Devanagari text?

It can, if your tool matches those characters. Add both scripts if your audience uses both.

Sources

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